THE FAIR VALUE PRINCIPLE
What is Fair Value Principle ?
The Fair Value Principle is our promise of honesty a way of doing business that values people over promotions and craftsmanship over campaigns. It means every Sohum Linen product is priced for what it truly costs to create the quality of European flax, the precision of skilled artisans, and the care that goes into every stitch. We spend consciously, not carelessly. While most premium brands pour nearly half their budget into marketing, we choose to invest where it matters most in the product itself. So when you buy from Sohum, you’re not paying for ads, influencers, or markups.
Direct from source
We work closely with our flax growers and weavers no middlemen.
Less marketing, more making
75% less marketing spend than most luxury brands.
Smarter production
Small-batch crafting reduces waste and ensures consistency
Fair margins
We price responsibly, not aggressively.
Timeless design
Products meant to last not follow trends.
Fair Value,
Our no-returns policy removes hidden costs brands add to cover fake or unnecessary returns — so genuine customers never pay extra. You get honest pricing, nothing inflated.
Break down of Prices
| Feature | Sohum linen | Other Brands |
|---|---|---|
| Production Cost | ₹ 1,000 | ₹ 1,000 |
| Marketing Cost | ₹ 200 | ₹ 2,000 |
| Provision for return | ₹ 0 | ₹ 500 |
| Profit Margin | ₹ 400 | ₹ 4,000 |
| Transport / Courier Cost | ₹ 200 | ₹ 200 |
| Total Price | ₹ 1,800 | ₹ 4,700 |
Quality is never compromised
Lower prices don't mean lower standards. Every Sohum piece is woven with certified linen fiber, hand checked for softness, breathability and strength.
Inspect
Every thread is carefully examined before the purest fibers make it to the loom.
Refine
Each piece is hand-finished to achieve a natural, smooth texture that feels effortlessly soft.
Strengthen
Our fabrics are pre-washed for lasting durability, comfort, and resilience over time.
Perfect
A final check ensures every piece carries the natural sheen and consistent quality